Automattic use Haiku Marketing (6th June 2012)

While creating my Gravatar account I clicked through to the site of the agency who made it, Automattic. Their homepage uses neat grids with a very short product name followed by a 5:7:5 Haiku to describe the product.

In the same spirit, here’s my review of it:

Naff idea, and yet:
Neat typographic design.
Somehow it works?