Offline IRI Collection (20th June 2008)
From 4th June 2008 until today I collected 226 IRIs. These have come from various offline media, such as:
- TV adverts;
- TV shows;
- televised events;
- shop fronts;
- junk mail;
- pizza boxes;
- and so on.
Why do that instead of getting lists of the most popular websites? Well, I’ll probably do that as well. By studying websites which arise in national and local culture, I get a deeper cross-section. There are Small and Medium-sized Enterprises (SMEs) alongside multinational corporations and charities.
In particular, it cuts into the everyday websites which will never appear in a top-ranked websites list. These sites are used by people who get some benefit from them. They are run by people whose livelihoods depend on them, to some extent.
Making all the web work better and be easier to author is the goal, imho.